Management

Title Chief Executive Officer

Nationality Swedish

Born in 1970

Employed since 2008

Holdings 1,791,709 Kindred Group plc SDRs and 241,359 performance share rights

Previous assignments Henrik joined the Board of Directors of Kindred Group (then Unibet Group) in 2003 and was part of the Board until he was appointed Chief Financial Officer in 2008 and CEO in 2010. Before joining Kindred Group, he was employed as Senior Financial Manager at Skanska Infrastructure Development AB from 2001 to 2008.

Title Chief Commercial Officer (Region 2)

Nationality Swedish

Born in 1980

Employed since 2020

Holdings 0 Kindred Group plc SDRs and 64,728 performance share rights

Previous assignments Nils joined Kindred Group in July 2020 as Chief Commercial Officer for Region 2. He has worked at Kindred in the past, holding a number of positions between 2006 and 2016 as Head of Poker and Head of Established Markets before spending the final four years as Chief Marketing Officer for the Unibet brand. Nils has also held positions as Chief Marketing Officer at CurrencyFair and as Director of Digital Marketing at GVC Group. He currently sits on the Board of EasyPark Group.

Title Chief Marketing Officer

Nationality Russian & British

Born in 1983

Employed since 2010

Holdings 7,566 Kindred Group plc SDRs and 74,016 performance share rights

Previous assignments Elena has worked in the online gambling industry for around 17 years. Having held a number of key marketing positions, she now leads Kindred’s Global Marketing Services team. Elena joined Kindred Group in 2010, and prior to her appointment as Chief Marketing Officer she led Kindred’s Central Brand Marketing function.

Title Chief Product Officer

Nationality Swedish

Born in 1976

Employed since 2005

Holdings 5,358 Kindred Group plc SDRs and 52,167 performance share rights

Previous assignments Erik joined Kindred Group in 2005 and was responsible for the Sportsbook PR bets area before being appointed Chief Product Officer 15 years later in 2020. He took up the role as Group Head of Sportsbook in 2009. Erik also oversaw several in-house initiatives across the business, including the development and launch of the proprietary Kindred Racing Platform. Prior to joining Kindred Group, he worked for Kaos Entertainment Ltd and Siemens AG.

Title Chief HR Officer

Nationality British

Born in 1964

Employed since 2012

Holdings 20,843 Kindred Group plc SDRs and 80,208 performance share rights

Previous assignments Gavin has over 30 years of HR experience gained in a variety of sectors. Gavin was appointed Chief HR Officer of Kindred Group in 2012. Before joining Kindred Group, Gavin was part of Siemens plc over a period of ten years. He has worked at Board level within multi-site and multinational organisations and has worked with HR management at both strategic and operational level. Gavin is a Fellow of the Chartered Institute of Personnel and Development.

Title Chief Legal & Compliance Officer

Nationality Belgian

Born in 1976

Employed since 2006

Holdings 1,643 Kindred Group plc SDRs and 64,347 performance share rights

Non‑executive Director International Betting Integrity Association (IBIA) and the European Association for the Study of Gambling (EASG).

Previous assignments Ewout has over 18 years of experience in the online gambling industry. He joined Kindred Group in 2006 and prior to his current position was the Group’s General Counsel. He is a registered solicitor with the Law Society of England and Wales and is a member of the Institute of Risk Management as well as holding dual qualifications under both civil (Belgian attorney) and common law (solicitor).

Title Chief Technology Officer

Nationality Swedish

Born in 1969

Employed since 2013

Holdings 11,000 Kindred Group plc SDRs and 80,208 performance share rights

Previous assignments Marcus has been a part of Kindred Group since 2011. Since then he has held various roles as Team Leader, Head of Development Australia and Head of Development Global. In January 2015, Marcus was appointed CTO responsible for Kindred’s Tech strategy and operations globally. Marcus has worked in the IT industry since the mid-1990s, working as a Java developer, team lead, development manager and more.

Title Chief Commercial Officer (Region 1)

Nationality Dutch

Born in 1971

Employed since 2008

Holdings 14,063 Kindred Group plc SDRs and 95,689 performance share rights

Previous assignments Anne-Jaap has worked for over 20 years in sports, media and online gambling. In 2008, he joined Kindred Group to work as Marketing Manager for Western Europe. He has since been General Manager for Belgium, Germany, Romania and Australia before taking on his current role.

Title Chief Financial Officer

Nationality Swedish

Born in 1966

Employed since 2020

Holdings 8,500 Kindred Group plc SDRs and 64,728 performance share rights

Previous assignments Johan has been the CFO for Kindred Group since September 2020. He was previously CFO for tech companies such as Tobii, Fingerprint Cards and Transmode. Prior to these CFO roles, Johan held a number of finance leadership roles at Microsoft and Hewlett Packard over a period of 20 years. He currently sits on the Board of Seamless Distribution Systems.