Contributing to our communities

Our long-term ambition is to equip our communities with the knowledge and resources to build a better future. We do so by engaging in meaningful partnerships with local and global organisations. We are increasing our social engagement through additional partnerships and active sponsorships, and are working towards securing 100 per cent of our purchased energy from renewable resources by 2023.

2021 highlights
reduction in CO2e emissions per employee
GBP contributed to sports sponsorships and social partnerships
we have set climate targets aligned with the Science Based Target initiative’s guidelines
of our reported CO2e emissions were offset
improved score with the CDP (formerly Carbon Disclosure Project)
of our purchased electricity came from renewable sources

Contributing to our local communities

We believe in being an active participant in the local communities in which we operate. We are committed to giving back to our surroundings through sponsorships as well as by sharing our knowledge and experience within our areas of technology, integrity, great experiences and diversity. Our employees are encouraged to contribute to their local community by making use of assigned sustainability days.

Helping Combat Climate Change

As a company operating solely online, our climate impact mainly comes from energy usage and business travel. While our operations continue to grow, we are committed to promoting sound greenhouse gas (GHG) reduction practices and environmental awareness in our business. We know that businesses have an important role to play in fighting climate change and we are committed to doing our bit for the planet. By 2023, we have the ambition to procure 100 per cent of our electricity from renewable sources of energy where we can. During 2020 we have, together with Schneider Electric, developed an action plan to realise this goal. We have reviewed all of our energy contracts to see whether we can re-negotiate them to increase the proportion of renewable sources where possible. Developing this action plan has been an important step in realising our 2023 ambition.

Science-based climate targets

To play our part in limiting global warming, we have set science-based targets for our emissions. The targets have been developed with support from external experts, and they are aligned with the guidelines published by the Science-Based Target initiative (SBTi) and in line with Intergovernmental Panel on Climate Change (IPCC) 1.5ºC and 2ºC ambition levels. Our carbon-reduction targets focus on cutting carbon emissions across our data centres, offices and business travel activities. By 2023, we aim to reduce 85 per cent of absolute scope 1 and 2 emissions (market-based) from a 2018 base year by purchasing certificates of origin. We also aim to reduce 30 per cent of our business travels by 2023, also from a 2018 base year.

Understanding our carbon footprint

We always strive to use our resources efficiently and in 2020, we managed to decrease our Group emissions per employee by 52 per cent. The main contributor to our carbon footprint is business travel by air. Given the COVID-19 pandemic, our business travel has to a very large extent been replaced by video conferencing and it is our belief that the shift from physical travel to virtual meetings will continue, which is why we will continue to invest in and embrace technology supporting this shift.

For activities where Kindred simply cannot reduce its carbon footprint, we have chosen to offset our emissions through a verified third-party and through projects that meet the requirements of the Verified Carbon Standard. We are pleased to say that, for 2020, our entire carbon footprint was offset and we technically achieved carbon neutrality.

Sustainability goals

We want to equip the communities in which we operate with the knowledge and resources to build a better future. Our long-term ambition: we are committed to procuring 100 per cent of our electricity from renewable sources of energy by 2023.

Next steps for 2021

  • Increase the number of employees who use their sustainability days by 50% with 2019 as base by 2023
  • Ensure partnership with EFDN or engagement in other community project is integrated in our sponsorship agreements to increase community involvement in our markets by 2021
  • Have renewable energy powering our offices in the locations we can by 2023
  • Have certificates for renewable energy to cover the whole Kindred Group energy consumption including data centres by 2023.

Read more about our approach to Responsible Gambling in our annual Sustainability Report.


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