History timeline
What started as Unibet in 1997 is today the global gambling group Kindred. From his London flat, our founder Anders Ström set out to change the way players gamble and offer them an experience suited to the modern digital world. In the below timeline you can follow our milestones from the very beginning until today.
2021
Journey Towards Zero: Kindred publishes revenue from harmful gambling figures.
Anders Ström steps down as Chairman.
Kindred Launches a unique Watch&Bet Live Streaming player.
Kindred gives employees a real stake in the company through share ownership.
US expansion continues: Unibet granted licences in Virginia, Iowa and Arizona.
Kindred Group completes acquisition of Relax Gaming.
2020
Unibet enters sponsorship with Chess World Champion Magnus Carlsen.
Unibet enters sponsorship with Swedish ElitFootball (SEF).
‘Fair Sport 4 All’ project together with EFDN to battle match-fixing.
Otto Kasino – Kindred Group launches first pay’n play casino.
Unibet launches in Indiana, Kindred Group's expansion in the US continues with third state.
Acquisition of Blancas Casino in Belgium demonstrates Kindred's long-term commitment towards the Belgian market.
Kindred aligns energy targets with Paris Agreement.
2019
Unibet launches its first market, New Jersey in September, followed by Pennsylvania in November.
2018
2017
Kindred Group launches a new online casino brand for Norwegian and Casino players.
Acquisition of 32Red.
2016
The Unibet Group was given the highest possible ESG rating of AAA, by MSCI - ESG - Environmental, social and governance.
Unibet Group reaches 1 million active customers.
Unibet Group becomes Kindred Group and shifts to a truly multi-brand strategy with 13 consumer brands in its portfolio.
2015
Acquisition of iGame and Stan James Online. Later integrated with Unibet in 2018.
Casinohuone and Kolikkopelit are acquired.
2012
Betchoice acquired in Australia.
Unibet re-enters the French market with acquisition of Solfive.
2007
Bingo.com is acquired.
Maria Bingo is acquired to further strengthen position in bingo in the Nordics.
Later developed into Maria Casino.com.
Unibet launches on a mobile platform.
2004
Unibet expands its website into 12 languages, reaching customers in more than 50 countries.
2000
